Happy Belly Food Group

Happy Belly Food Group

Private Company
Public Company
Subsidiary of


At the forefront of the plant-based revolution, Happy Belly Food Group specializes in the growth of consumer food brands.


As a growing 8% of the world population currently identify as vegan, vegetarian, or something in between, eating plant-based is not a “fad diet”, it is a lifestyle. Plant-based eating is the norm for the millennial generation and they are influencing their parents and grandparents to eat the same. 27% of Canadians indicate they plan to move to a plant-based lifestyle. We also see large corporations responding by creating their own versions of plant-based offerings. This lifestyle is poised for tremendous growth.


Happy Belly Food Group is the parent company of the consumer-facing brands:  holycrap, Yamchops, Heal Wellness, Lumber Heads Food Company, Lettuce Love Cafe

Breakfast Cereal and more…

You may recognize the name Holy Crap from the brand’s appearance on Dragon’s Den 10 years ago. This product has stood the test of time because it is the real deal. Almost as though it was a little ahead of its time, Holy Crap remains even more relevant today. In all its organic goodness, this amazing breakfast cereal is made on the Sunshine Coast in BC, Canada, with unprocessed, simple, plant-based ingredients that keep you feeling full long after you eat it! Our loyal consumers tell us that it’s so good for their digestive health and we are delighted to help maintain healthy guts! And as if that weren’t enough, with all of the emerging science around the gut/brain connection, we know that a healthy gut leads to a happy mind. And who doesn’t want a little more happy?
First Plant-Based Butcher Shop in North America