SISTERS, Ore.--(BUSINESS WIRE)--Laird Superfood, Inc. (NYSE American: LSF), today announced the launch of the first ever functional powdered Aloha Oat & Macadamia Nut Milk. Laird Superfood’s “Aloha OatMac Plant-Based Powdered Milk” is the latest addition to the brand’s suite of good for you and good for the earth products. This new blend will be available in Original and Unsweetened. Since 2015, the plant-based superfood brand has created coffee creamers, hydration products, supplements, roasted and instant coffees, teas, hot chocolate, and harvest snacks that are affordable and accessible to everyone.
Aloha OatMac Plant-Based Milk marks the brand’s first plant-based milk product and, as always, doesn’t use many of the unfavorable additives that are used in a number of its competitors' liquid counterparts. You won’t find heavily processed ingredients such as rapeseed oil, xanthan gum, locust bean gum, ascorbic acid, or natural flavoring in any Laird Superfood products. Instead, Laird Superfood prioritizes sustainability and high quality, real food ingredients to create Aloha OatMac Plant-Based Powdered Milk including Aquamin, a natural multi-mineral complex derived from calcified sea algae delivering calcium, magnesium, and 72 trace minerals in varying amounts. Available in both original and unsweetened, Aloha OatMac Milk has a creamy texture and superior flavor. The integration of Agaricus Mushroom Powder in the Aloha OatMac Plant-Based Powdered Milk provides a whole-food-derived source of Vitamin D that competing products don’t offer.
According to recent data* from SPINS and the Good Food Institute, plant-based milk is the most developed of all plant-based food categories. Plant-based milk alone accounts for 35 percent of the total plant-based food market. With the steady increase of consumer interest in plant-based products, Laird Superfood is setting out to create great tasting plant-based products with a functional component.
“The new Aloha OatMac Milk Powder is a major innovation from the LSF platform, which stands above other plant and oat milk competitors on the market because of its functionality, sustainability, and ingredients (or lack thereof),'' said Paul Hodge, co-founder and CEO of Laird Superfood. “OatMac Milk will stand out amongst other non-dairy milk alternatives because of its transparency of responsibly and sustainably sourced ingredients, shelf-stable formulas, and exceptional taste - but we’re even more excited about the ESG opportunity to reduce the overall carbon footprint of plant milks by removing the need to ship liquid in aseptic containers, as each single package replaces 4 quart containers.”
In addition to creating great tasting and sustainable plant-based products, Laird Superfood’s powder formulas significantly reduce the impact on the environment from manufacturing to shipping and all the way to its shelf stability. Powdered products require a considerably less amount of energy and take less resource consumption than liquid milk products. Its longer shelf life dramatically reduces food waste, even after it’s opened. An eight ounce bag of Laird Superfood’s Aloha OatMac Plant-Based Powdered Milk makes four quarts of milk. The eight ounce bag takes up a fraction of the space in consumers' pantries compared to the four quart containers of competing liquid milks. By using an eight ounce bag of Aloha OatMac Milk, consumers save a four-quart-sized, hard-to-recycle container that would have been thrown away from its liquid competitors.
"We are excited to offer a delicious and creamy plant-based, non-dairy milk product to this sector of the market that is both innovative in the space and supports our sustainability goals," said Sandy Egge, Senior Director of Innovation. "With quality ingredients, in an easy-to-use format, it also meets 10% of DV for Vitamin D and Calcium per serving."
Both the Original Aloha OatMac Milk and Unsweetened Aloha OatMac Milk are priced at $9.95 for 8 oz. bags. Per quart, Laird Superfood’s Aloha OatMac Milk is approximately $0.30 less expensive than most of its competitors. The product continues to deliver on the brand’s mission of providing better food that is accessible to all. Every bulk pack order during launch will receive a free reusable milk carton (while supplies last) to conveniently mix and store your delicious OatMac milk in the fridge. To purchase the all new Aloha OatMac Milk and for more information, visit lairdsuperfood.com.
*To size the U.S. retail market for plant-based foods, GFI and the Plant Based Foods Association commissioned retail sales data from the market research firm SPINS. SPINS obtained the data over the 52-week and 104-week periods ending December 27, 2020, from the SPINS Natural Enhanced and Conventional Multi Outlet (powered by IRI) grocery channels.
About Laird Superfood
Laird Superfood, Inc. creates award-winning, plant-based superfood products that are both delicious and functional. The Company's products are designed to enhance your daily ritual and keep consumers fueled naturally throughout the day. The Company was co-founded in 2015 by the world's most prolific big-wave surfer, Laird Hamilton. Laird Superfood's offerings are environmentally conscientious, responsibly tested, and made with real ingredients. Shop all products online at lairdsuperfood.com and join the Laird Superfood community on social media for the latest news and daily doses of inspiration.
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