Billy Goat Brands’ Investee The Vegetarian Butcher to Open New Location in South Surrey

News
December 15, 2021

The Vegetarian Butcher continues to accelerate expansion plans  across British Columbia  

Vancouver, British Columbia – November 23, 2021 / Globe Newswire / – Billy Goat Brands  Ltd. (“GOAT” or the “Company”) (CSE: GOAT), a venture capital platform focused on  identifying, sponsoring and incubating environmental, social and governance (“ESG”) focused  companies in the ocean economy, is pleased to announce that GOAT’s portfolio company, The  Vegetarian Butcher (“TVB”), has begun the permitting process in order to open its third retail  location (“Third Location”) in the first quarter of 2022, subject to municipal approvals, which will  be situated in South Surrey of the Greater Vancouver Area of British Columbia. Pending the  receipt of municipal permits, the Third Location is planned to be located at 1431 Johnston Street,  to be approximately 830 square feet in size, and is expected to benefit from both a high rate of  foot and vehicle traffic. TVB is a bricks-and-mortar grocery concept with two other locations in  Kelowna and Vancouver, British Columbia.  

The Third Location was selected based on being regionally bounded by the Pacific Ocean to the  west and the United States to the south. South Surrey and neighbouring White Rock have a rich  and diverse history, are known for their beaches, and are home to unique neighborhoods such  as Crescent Beach and Grandview Heights. According to the City of Surrey’s most recent census  data, the population has grown by 12%, of which 42% is represented by Millennials, and the  average household income is in excess of $115,000. Millennials report a greater willingness to  pay more for products with ingredients that are sustainable, environmentally friendly, organic or  natural, or socially responsible products, based on 2018 Nielsen data. Also, the local population’s  appetite for healthy food has been on the rise with many vegan and vegetarian-friendly  restaurants and grocers opening in South Surrey and White Rock over the last several years.  

The Third Location is part of TVB’s plan to open 36 locations nationwide over the next three years.  TVB is working to become the number one plant-based meat retailer in Canada, and the business  also has future plans to include the sale of franchise opportunities. TVB aims to provide meat  alternatives not only to vegetarians and vegans, but also to other health-conscious consumers.  As TVB accelerates its near-term growth rate, the business expects to open its subsequent stores 

to the Third Location in Squamish, Whistler, North Vancouver, and West Vancouver, British  Columbia. Billy Goat holds a 12.4% interest in TVB and is committed to providing expansion  capital and guidance to optimize inventory, marketing initiatives and operating systems to create  the best experience for TVB’s customers.  

Management Commentary  

“Our next location in South Surrey is positioned in one of the most exciting and high growth areas  of the province,” said Blair Lowther, Director and CEO of The Vegetarian Butcher. “This diverse  Greater Vancouver Area community and its vibrant neighborhoods offer an attractive opportunity  for TBV’s retail business. We hold quality above all else, and are tailoring our product line for local  consumers to provide a one-stop shop for plant-based meat alternatives. We look forward to  opening other new locations in the near future, after the launch and scaling-up of this exciting new  South Surrey store,” added Mr. Lowther.  

“We are thrilled to continue supporting The Vegetarian Butcher’s growth and vision to be the  number one plant-based meat company in Canada,” said Tony Harris, Chairman and CEO of Billy  Goat Brands. “At Billy Goat, we offer investors a diversified exposure to growing companies with  environmental, social and governance values. We are constantly looking at ways to invest in the  blue economy, plant-based food businesses and other sustainability-driven opportunities. Billy  Goat is well positioned to identify, invest in and incubate early-stage companies while providing  ongoing capital markets advisory services and liquidity event planning to its investee businesses,”  added Mr. Harris.  

For more information about GOAT’s investment in TVB, please visit the following web page:  https://billygoatbrands.com/investments/the-vegetarian-butcher/ 

ABOUT BILLY GOAT BRANDS 

Billy Goat Brands is a venture capital platform focused on investing in high-potential companies  operating in the ocean economy. It intends to accomplish these goals through the identification of  and investment in the securities of private businesses that are involved in the food and beverage  industry, with a focus on: (i) plant-based protein, (ii) functional foods, (iii) food technology, and (iv)  fermented foods. The Company plans to generate returns on its investments through various  outcomes, including but not limited to go-public transactions, mergers or acquisitions, and the  other liquidity events of its investee companies or projects. The paramount goal of Billy Goat  Brands will be to generate maximum returns from its investments in a manner consistent with its  environmental, social and governance values.  

For more information about the Company, please visit https://billygoatbrands.com/. Its final  prospectus, financial statements and management's discussion and analysis, among other  documents, are all available on the Company’s profile page on SEDAR at www.sedar.com.  

The CSE has neither approved nor disapproved the contents of this news release. Neither  the CSE nor its Market Regulator (as that term is defined in the policies of the CSE) accepts  responsibility for the adequacy or accuracy of this release.  

On behalf of:  

Billy Goat Brands Ltd. 

"Tony Harris"  

Tony Harris, CEO & Chairman  

Tel: (778) 222-8221  

For further information, please contact:  

Investor Relations  

Email: info@billygoatbrands.com  

Tel: 1-833-4-GOAT-IR (1-833-446-2847)  

CAUTIONARY STATEMENT REGARDING “FORWARD-LOOKING” INFORMATION  

This news release contains certain forward-looking statements within the meaning of such  statements under applicable securities law. Forward-looking statements are frequently  characterized by words such as "anticipates", "plan", "continue", "expect", "project", "intend",  "believe", "anticipate", "estimate", "may", "will", "potential", "proposed", "positioned" and other  similar words, or statements that certain events or conditions "may" or "will" occur. The Company  has provided the forward-looking statements in reliance on assumptions that it believes are  reasonable at this time. All such forward-looking statements involve substantial known and  unknown risks and uncertainties (including those risk factors identified in the Company’s  prospectus dated September 8, 2021), certain of which are beyond the Company’s control. Such  risks and uncertainties include, without limitation, delays resulting from or inability to obtain  required regulatory approval. The reader is cautioned that the assumptions used in the  preparation of the forward-looking statements may prove to be incorrect and the actual results,  performance or achievements could differ materially from those expressed in, or implied by, these  forward-looking statements. Accordingly, no assurances can be given that any of the events  anticipated by the forward-looking statements will transpire or occur, or if any of them do, what  benefits, including the amount of proceeds, the Company will derive therefrom. Readers are  cautioned that the foregoing list of factors is not exhaustive. The Company is under no obligation,  and expressly disclaims any intention or obligation, to update or revise any forward-looking  statements, whether as a result of new information, future events or otherwise, except as  expressly required by applicable law.  


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